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Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

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TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

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As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

Infographic: The Ionic Bond between Art and Science

Infographic: The Ionic Bond between Art and Science

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Want powerful insights? Include science in your marketing mix.

3M's Tribal Advantage

3M's Tribal Advantage

As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.

Automaker Škoda España "pimps" the lamest lemon

Automaker Škoda España "pimps" the lamest lemon

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Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.

Pushing the envelope

Pushing the envelope

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Bridging the channel divide

Bridging the channel divide

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What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.

DRTV is the heart of Zestra's touchy campaign

DRTV is the heart of Zestra's touchy campaign

As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

2012: The year of brand storytelling

2012: The year of brand storytelling

When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.

Is this cat a marketing genius?

Is this cat a marketing genius?

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Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Consolidation transforms the printing industry landscape

Consolidation transforms the printing industry landscape

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.

Financial marketers neglect social media as a direct response marketing channel

Financial marketers neglect social media as a direct response marketing channel

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Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.

Plug-ins: social Marketing

Plug-ins: social Marketing

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.

Direct mail leaves a lasting impression with consumers

Direct mail leaves a lasting impression with consumers

Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

Companies must evolve with technology, develop new services: MeritDirect Co-op

Companies must evolve with technology, develop new services: MeritDirect Co-op

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B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.

IHOP launches integrated marketing campaign

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

MilkPEP promotes mobile site with integrated campaign

The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.

Vocus pitches own company in b-to-b effort

PR software company Vocus is conducting a lead-generation b-to-b campaign, using direct mail and e-mail to connect with large companies.

Dell to launch global consumer campaign

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Dell will launch the "You can tell it's Dell" global consumer marketing campaign on October 25. The effort is a multimillion-dollar initiative that uses direct mail, e-mail marketing, CRM and social media, as well as TV, print and online ads.

Toyota's Scion spins out integrated campaign to promote new tC

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Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.

Go beyond the price cut in loyalty programs

The economy and the growth of social media have changed consumers' views of how they value brands and, as a result, it's getting more difficult to create and keep loyal customers.

Got Milk? effort takes a digital route

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The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and sweepstakes elements of this year's "Got Milk?" ad campaign. St. Louis Cardinals' All-Star Albert Pujols is featured in the iPad app, launched in tandem with Sports Illustrated late last month.

HSN, Sony promote 'Eat Pray Love' movie with direct mail, integrated effort

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HSN has partnered with Sony Pictures to launch an integrated campaign for the upcoming film 'Eat Pray Love,' based on the bestselling book. The campaign includes a significant direct mail push, as well as online advertising, mobile media, print advertising, television ads, PR and events.

Chase rolls out 'Ultimate Rewards' campaign

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Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.

FedEx launches fully integrated campaign, featuring e-mail, direct mail

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FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."

The imperative of data integration

Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...