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 Integrated

Plug-ins: Social Marketing

January 01, 2012

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
 

Companies must evolve with technology, develop new services: MeritDirect Co-op

July 14, 2011

B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
 

IHOP launches integrated marketing campaign

June 27, 2011

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
 

MilkPEP promotes mobile site with integrated campaign

Alex Palmer January 11, 2011

The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.
 

Vocus pitches own company in b-to-b effort

Alex Palmer November 05, 2010

PR software company Vocus is conducting a lead-generation b-to-b campaign, using direct mail and e-mail to connect with large companies.
 

Dell to launch global consumer campaign

October 22, 2010

Dell will launch the "You can tell it's Dell" global consumer marketing campaign on October 25. The effort is a multimillion-dollar initiative that uses direct mail, e-mail marketing, CRM and social media, as well as TV, print and online ads.
 

Toyota's Scion spins out integrated campaign to promote new tC

August 20, 2010

Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.
 

Go beyond the price cut in loyalty programs

Kelly O’Neill July 21, 2010

The economy and the growth of social media have changed consumers' views of how they value brands and, as a result, it's getting more difficult to create and keep loyal customers.
 

Got Milk? effort takes a digital route

July 08, 2010

The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and sweepstakes elements of this year's "Got Milk?" ad campaign. St. Louis Cardinals' All-Star Albert Pujols is featured in the iPad app, launched in tandem with Sports Illustrated late last month.
 

HSN, Sony promote 'Eat Pray Love' movie with direct mail, integrated effort

July 08, 2010

HSN has partnered with Sony Pictures to launch an integrated campaign for the upcoming film 'Eat Pray Love,' based on the bestselling book. The campaign includes a significant direct mail push, as well as online advertising, mobile media, print advertising, television ads, PR and events.
 

Chase rolls out 'Ultimate Rewards' campaign

July 01, 2010

Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.
 

FedEx launches fully integrated campaign, featuring e-mail, direct mail

January 07, 2010

FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."
 

The imperative of data integration

Manu Mathew, CEO of Visual IQ August 27, 2009

Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.
 

Chase debuts loyalty card

August 20, 2009

Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.
 

Heineken taps Euro RSCG as AOR

July 17, 2009

Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.