Integrated

Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.

Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.

Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.