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 Integrated Marketing

SolutionSet MediaWhiz Partnership merges with D.L. Ryan Companies

January 11, 2012

Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency, to form the Hyper Marketing Incorporated Network (HMI).
 

Brookstone CEO leaves to become Sears Holdings' EVP

January 03, 2012

Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

Office supply chains apply integrated 
strategies to stoke sluggish sales

December 01, 2011

Office supply chains Staples and Office Depot started the year in equally disappointing fashion.
 

Hearst constructs 
its digital castle

November 01, 2011

Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
 

Former Edith Roman owners launch direct agency

October 06, 2011

Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
 

Twitter is a listening platform for brands: DMA 2011

October 03, 2011

Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.
 

Mastering 
the mix

October 01, 2011

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
 

Q&A: Mark Krebs, VP of marketing, Kirkland's

October 01, 2011

Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.
 

Boom times for integrated ROI

October 01, 2011

As marketers begin to connect the dots between their integrated programs' online and offline elements and tag offline elements with digital components, they are on the cusp of attaining fully measurable cross-channel initiatives.
 

Digital marketing hubs for multichannel integration

Leon Zemel, chief analytics officer, x+1 September 12, 2011

The advent of a technological approach called a "digital marketing hub" now makes it far easier to integrate marketing across channels.
 

Email, social media: marriage or divorce?

September 01, 2011

Industry executives discuss whether email marketing and social media are a match made in heaven and if the two channels complement one another to build lists and new audiences.
 

Media synching and the rise of new global water cooler

Con Frantzeskos, Digital Strategy Director, DDB Group Melbourne August 10, 2011

Sit down on the couch to watch TV, and there's a very good chance you'll be online while you do it. A recent Harris Poll report found that 56% of TV viewers surf the Internet via computer while watching TV. A further 25% do it with a phone or tablet.
 

Companies must evolve with technology, develop new services: MeritDirect Co-op

July 14, 2011

B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
 

IHOP launches integrated marketing campaign

June 27, 2011

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
 

Q&A with Dan Springer, chairman and CEO, Responsys

June 07, 2011

Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.
 

West Point seeks agency for recruitment campaign

June 07, 2011

The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June 6 looking for an agency that specializes in higher-education marketing to create a recruitment direct mail campaign. The USMA will select a firm to create an effort targeting prospective candidates for the academy, as well as parents, counselors and schools.
 

Translate social campaigns for multicultural markets

Liz Elting, cofounder and co-CEO, TransPerfect April 25, 2011

The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.
 

RR Donnelley buys Journalism Online

March 24, 2011

RR Donnelley & Sons has acquired Journalism Online, a Web-based publishing service, the companies said March 24. The deal will allow RR Donnelley to incorporate Journalism Online's Press-Plus technology, which enables publishers to offer readers a range of online subscription options, into its services.
 

Customer relationships improve with data integration

John Foley, Jr., CEO, interlinkONE February 16, 2011

As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience.
 

MilkPEP promotes mobile site with integrated campaign

Alex Palmer January 11, 2011

The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.
 

Q&A: Lisa Arthur, Aprimo CMO

December 15, 2010

Lisa Arthur, the CMO of Aprimo, which offers marketing software to measure and implement campaigns, discusses integration and the best ways to track costs down to the individual lead.
 

Integrated marketing begins with experience

December 01, 2010

Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.
 

Vocus pitches own company in b-to-b effort

Alex Palmer November 05, 2010

PR software company Vocus is conducting a lead-generation b-to-b campaign, using direct mail and e-mail to connect with large companies.
 

Aaron's launches 'Win the Weekend of Your Dreams' sweepstakes to attract new customers

, November 02, 2010

Lease-to-own retailer Aaron's launched the "Win the Weekend of Your Dreams" sweepstakes on November 1 to attract new consumers to visit its stores.
 

Soap.com turns to direct mail in launch strategy

November 01, 2010

Soap.com, the three-month-old e-commerce site from venture capital backed Quidsi, is in the midst of a direct mail campaign to raise brand awareness and recruit new customers.
 

MeritDirect forms Strategic Services Group

Alex Palmer October 19, 2010

Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.
 

Carhartt launches integrated campaign

October 18, 2010

Clothing company Carhartt launched an integrated campaign October 18 to promote its 100-year-old brand. The effort includes e-mail marketing, data collection and a contest.
 

Five ways to power marketing integration

Bob Egner, VP, global marketing, EPiServer October 01, 2010

Integrated marketing is a strategy, and implementing it is not a one-time task to cross off your list. In addition to the high-level activities of describing vision and brand essence, the marketing mix and customer communication points require special attention.
 

Integrated marketing in seven easy steps

Anthony Stagg, Senior database strategy manager, Rauxa October 01, 2010

Integrated marketing requires realignment throughout a marketing organization, and a systematic shift in strategies from a product orientation to a customer focus.