Integrated Marketing

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

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Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Optimize ROI With Symbiotic DRTV and Online Video

Optimize ROI With Symbiotic DRTV and Online Video

DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.

3 Ways to Get an Optimal DRTV and Video Mix

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

Use Video to Guide Direct Response

Use Video to Guide Direct Response

Direct response success is no longer available only to those with the deepest pockets.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

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Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

Donohoe: Mail's a Refuge in a Chaotic Marketing World

Donohoe: Mail's a Refuge in a Chaotic Marketing World

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The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

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Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

Word to the Wise: Big Content

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

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The integrated communications company will broaden its reach and services through the combined locations and offerings.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

The DM Train to Engagement Land

The DM Train to Engagement Land

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Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

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Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

Creating an Emotional Bond With Consumers

Creating an Emotional Bond With Consumers

How marketers and brands can be #BFFs with their customers.

Five Lethal (But All-Too-Common) Marketing Mistakes

Five Lethal (But All-Too-Common) Marketing Mistakes

In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.

The Campaign Behind the Sweetest Comeback in History

The Campaign Behind the Sweetest Comeback in History

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A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.

Two Halves of a Holistic Marketing Approach

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

Are You Integrated?

Are You Integrated?

3 considerations for a unified strategy that blends marketing response channels.

Hot List: Marketing Gets Holistic

Hot List: Marketing Gets Holistic

4 elements of a truly multichannel marketing strategy.

Popchips Relies on Katy Perry and Cats to Save its Snackers

Popchips Relies on Katy Perry and Cats to Save its Snackers

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It's Katy Perry and her fried-fighting felines to the rescue!

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune in to Cable

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The cable company's advertising and sales division aims to show businesses that cable is anything but static

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

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Slow and steady doesn't win the mobile race—especially not for Turbo

Start-up and Coming

Start-up and Coming

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Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...