May 01, 2013
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
May 01, 2013
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
April 24, 2013
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
April 11, 2013
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
April 01, 2013
How IKEA's marketing is changing with the times.
April 01, 2013
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
March 19, 2013
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
March 18, 2013
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
March 11, 2013
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
March 01, 2013
10 ways to keep printed communications relevant to multichannel customers.
February 19, 2013
A message to all the haters: Print is not dead. It's really just a perception issue.
January 22, 2013
Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.
January 15, 2013
DRTV marketers need to take an integrated approach to marketing to keep pace with their multiscreen customers.
January 11, 2013
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
December 27, 2012
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
December 07, 2012
Content is the secret to building a dominant B2B brand in an overly crowded marketplace.
December 05, 2012
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
December 01, 2012
A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media.
December 01, 2012
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
December 01, 2012
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
November 30, 2012
Brands that produce content zoom past the competition in terms of traffic and lead generation.
November 20, 2012
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
November 15, 2012
Don Schultz, the co-creator of integrated marketing, looks out on today's digital marketing landscape and sees the 1930s.
November 07, 2012
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
November 06, 2012
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
November 01, 2012
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
November 01, 2012
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
October 18, 2012
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
October 09, 2012
Kaz's Vicks brand uses a healthy dose of integrated marketing to educate customers on and drive sales of its high-end Behind Ear Thermometer
October 01, 2012
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
