As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
The undergarment manufacturer targets a younger, more feminine audience.
The integrated communications company will broaden its reach and services through the combined locations and offerings.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
How marketers and brands can be #BFFs with their customers.
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
3 considerations for a unified strategy that blends marketing response channels.
4 elements of a truly multichannel marketing strategy.
It's Katy Perry and her fried-fighting felines to the rescue!
The cable company's advertising and sales division aims to show businesses that cable is anything but static
Slow and steady doesn't win the mobile race—especially not for Turbo
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
The video conferencing company repositions itself for a new age with its first truly integrated marketing program.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
It's time for marketers to break down silos and reach buyers across all platforms.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
How IKEA's marketing is changing with the times.
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.