Here are five ways to ensure that campaigns are integrated across digital and traditional channels.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.
DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
Direct response success is no longer available only to those with the deepest pockets.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.
Creating marketing content without a plan will waste time, resources, and effort.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.
As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
The undergarment manufacturer targets a younger, more feminine audience.
The integrated communications company will broaden its reach and services through the combined locations and offerings.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
How marketers and brands can be #BFFs with their customers.
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.