Integrated Marketing

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

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Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Overcome Silos With Integrated Marketing Management

Overcome Silos With Integrated Marketing Management

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Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.

Optimize ROI With Symbiotic DRTV and Online Video

Optimize ROI With Symbiotic DRTV and Online Video

DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.

3 Ways to Get an Optimal DRTV and Video Mix

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

Use Video to Guide Direct Response

Use Video to Guide Direct Response

Direct response success is no longer available only to those with the deepest pockets.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

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Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

Donohoe: Mail's a Refuge in a Chaotic Marketing World

Donohoe: Mail's a Refuge in a Chaotic Marketing World

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The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

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Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

Word to the Wise: Big Content

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

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The integrated communications company will broaden its reach and services through the combined locations and offerings.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

The DM Train to Engagement Land

The DM Train to Engagement Land

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Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

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The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

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Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

Creating an Emotional Bond With Consumers

Creating an Emotional Bond With Consumers

How marketers and brands can be #BFFs with their customers.

Five Lethal (But All-Too-Common) Marketing Mistakes

Five Lethal (But All-Too-Common) Marketing Mistakes

In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

The Campaign Behind the Sweetest Comeback in History

The Campaign Behind the Sweetest Comeback in History

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A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.

Two Halves of a Holistic Marketing Approach

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

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