Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
How IKEA's marketing is changing with the times.
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
10 ways to keep printed communications relevant to multichannel customers.
A message to all the haters: Print is not dead. It's really just a perception issue.
Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.
DRTV marketers need to take an integrated approach to marketing to keep pace with their multiscreen customers.
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
Content is the secret to building a dominant B2B brand in an overly crowded marketplace.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
Brands that produce content zoom past the competition in terms of traffic and lead generation.
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Don Schultz, the co-creator of integrated marketing, looks out on today's digital marketing landscape and sees the 1930s.
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
Kaz's Vicks brand uses a healthy dose of integrated marketing to educate customers on and drive sales of its high-end Behind Ear Thermometer
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.