Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.
Creating marketing content without a plan will waste time, resources, and effort.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.
As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
The undergarment manufacturer targets a younger, more feminine audience.
The integrated communications company will broaden its reach and services through the combined locations and offerings.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
How marketers and brands can be #BFFs with their customers.
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
3 considerations for a unified strategy that blends marketing response channels.
4 elements of a truly multichannel marketing strategy.
It's Katy Perry and her fried-fighting felines to the rescue!
The cable company's advertising and sales division aims to show businesses that cable is anything but static
Slow and steady doesn't win the mobile race—especially not for Turbo
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
The video conferencing company repositions itself for a new age with its first truly integrated marketing program.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
It's time for marketers to break down silos and reach buyers across all platforms.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.