Integrated Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

Donohoe: Mail's a Refuge in a Chaotic Marketing World

Donohoe: Mail's a Refuge in a Chaotic Marketing World

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The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

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Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

Word to the Wise: Big Content

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

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The integrated communications company will broaden its reach and services through the combined locations and offerings.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

The DM Train to Engagement Land

The DM Train to Engagement Land

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Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

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Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

Creating an Emotional Bond With Consumers

Creating an Emotional Bond With Consumers

How marketers and brands can be #BFFs with their customers.

Five Lethal (But All-Too-Common) Marketing Mistakes

Five Lethal (But All-Too-Common) Marketing Mistakes

In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.

The Campaign Behind the Sweetest Comeback in History

The Campaign Behind the Sweetest Comeback in History

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A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.

Two Halves of a Holistic Marketing Approach

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

Are You Integrated?

Are You Integrated?

3 considerations for a unified strategy that blends marketing response channels.

Hot List: Marketing Gets Holistic

Hot List: Marketing Gets Holistic

4 elements of a truly multichannel marketing strategy.

Popchips Relies on Katy Perry and Cats to Save its Snackers

Popchips Relies on Katy Perry and Cats to Save its Snackers

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It's Katy Perry and her fried-fighting felines to the rescue!

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune in to Cable

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The cable company's advertising and sales division aims to show businesses that cable is anything but static

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

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Slow and steady doesn't win the mobile race—especially not for Turbo

Start-up and Coming

Start-up and Coming

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Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.

Yorktel Fine-Tunes a New  Picture

Yorktel Fine-Tunes a New Picture

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The video conferencing company repositions itself for a new age with its first truly integrated marketing program.

The Changing Digital Marketing Landscape

The Changing Digital Marketing Landscape

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As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.

Web, Social, or Mobile? All of the Above

Web, Social, or Mobile? All of the Above

It's time for marketers to break down silos and reach buyers across all platforms.

Weaving Data into Personal Interactions

Weaving Data into Personal Interactions

Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.

Can the Man of Steel Beat an Iron-Strong Franchise?

Can the Man of Steel Beat an Iron-Strong Franchise?

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Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?

The Marketing Journey Begins With Customer Knowledge

The Marketing Journey Begins With Customer Knowledge

As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.

Building Direct Connections

Building Direct Connections

Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.