Integrated Marketing Management

Overcome Silos With Integrated Marketing Management

Overcome Silos With Integrated Marketing Management

By

Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

By

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

By

The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

2013 Essential Guide to Multichannel Marketing

2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Personal mobile is sticky mobile

Personal mobile is sticky mobile

By

Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.

Gartner holds CMOs, CIOs accountable

Gartner holds CMOs, CIOs accountable

By

Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »