Integrated Marketing Management
Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...