Integrated Marketing Management
Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...