Integrated Marketing Management
Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
Company of the Week
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