Integrated Marketing Management

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

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The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

2013 Essential Guide to Multichannel Marketing

2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Personal mobile is sticky mobile

Personal mobile is sticky mobile

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Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.

Gartner holds CMOs, CIOs accountable

Gartner holds CMOs, CIOs accountable

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Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.