Integrated Marketing Firm Launches

Synchronicity Marketing, a marketing and consulting firm that specializes in direct, integrated and e-mail marketing strategy, launched June 7 in Boca Raton, FL.

Karen Talavera, a 15-year direct marketing veteran and e-mail marketing instructor for the Direct Marketing Association, says she plans to take marketing clients beyond interactive marketing to a new method she calls "synchronicity marketing."

This type of holistic marketing addresses a company's entire brand, direct marketing and interactive marketing activities, and it leverages connections between them, according to Talavera.

Retailers such as Crate & Barrel and Target are already doing this well, using multiple marketing channels for branding and direct marketing, Talavera said.

In addition to marketing strategy, planning and education, Synchronicity offers a "Monthly Marketing Check-up" to companies for between $500 and $1,000 per month. The program assess advertisers' current marketing programs, uncovers opportunities for improvements and addresses problem areas.