Integrated Direct Marketing, Wheaton Group form partnership

Share this article:

Integrated Direct Marketing and Wheaton Group formed a partnership Feb. 27 to offer cutting-edge data mining services to IDM clients. Reston, VA-based IDM provides brokerage, database management, strategic consulting and analytical services to multichannel direct marketers.

Chicago-based Wheaton Group offers data mining, decision sciences and direct marketing consulting services to its clients, and to those of its Daystar Wheaton Group, LLC joint venture. The firm is led by four principals, and it has more than 100 years of experience.

The firm spans the disciplines of business-to-business, business-to-consumer and business-to-institution with more than 100 clients.

Wheaton Group will be IDM's exclusive provider of analytical expertise to mine the private prospect databases that IDM builds for its BTB clients. In addition, IDM and Wheaton Group will develop data-driven products and services for the BTB prospecting marketplace. Wheaton Group will also work with IDM to further penetrate the business-to-consumer prospecting marketplace, and provide innovative solutions to help IDM's clients better target existing customers. Examples include cross-sell and upsell predictive models, customer clusters and sophisticated cohort analyses such as lifetime value.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.