Integrated Campaign

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Canada Post Has a Ball with Direct

Canada Post Has a Ball with Direct

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The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

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The brand generates serious buzz with a highly targeted campaign.

Must Love Mustaches

Must Love Mustaches

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PostcardMania effortlessly integrates direct mail and social media with sweet Valentine's Day campaigns that engage.

The New Imperatives of Marketing

The New Imperatives of Marketing

As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

Sweden's Collectum AB taps into the power of storytelling

Sweden's Collectum AB taps into the power of storytelling

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Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

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North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

FedEx aims for a hole in one with its PGA campaign

FedEx aims for a hole in one with its PGA campaign

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"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

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Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

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White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

Little Caesars tops campaign with reverse psychology

Little Caesars tops campaign with reverse psychology

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Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do.

Gillette U.K. goes for gold with a smooth Olympic initiative

Gillette U.K. goes for gold with a smooth Olympic initiative

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Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.

After Olympics, marketers train for next campaigns

After Olympics, marketers train for next campaigns

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Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Güd campaign engages the senses

Güd campaign engages the senses

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Agency Baldwin& combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt's Bees' new natural product line.

Men's Wearhouse campaign uses Facebook to gather customer insights

Men's Wearhouse campaign uses Facebook to gather customer insights

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The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.

Hunger Games satisfies fans' appetite

Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

Mazda turns ignition on integrated advertising campaign

Mazda turns ignition on integrated advertising campaign

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Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.

The term "integrated marketing" is "loosy goosy": SES Conference

The term "integrated marketing" is "loosy goosy": SES Conference

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The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Integrated Honda campaign tells fans to get busy living

Integrated Honda campaign tells fans to get busy living

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To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Shriners Hospitals taps Leo Burnett as AOR

Shriners Hospitals taps Leo Burnett as AOR

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Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.

Direct-mail heavy nonprofits apply an integrated approach

Direct-mail heavy nonprofits apply an integrated approach

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Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.

BMW gains mileage on hybrid campaign through CRM

BMW gains mileage on hybrid campaign through CRM

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.

Indian novelist takes viewers 
on Hong Kong virtual tour

Indian novelist takes viewers 
on Hong Kong virtual tour

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Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the 
city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Glock uses silver anniversary as launch point 
for integrated marketing campaign

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Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.

Merrill Lynch eases retirees

Merrill Lynch eases retirees

Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.

Nissan touts Versa with iAd, direct mail

Nissan touts Versa with iAd, direct mail

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Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign.

IHOP launches integrated marketing campaign

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

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