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Integrated Campaign

Men's Wearhouse campaign uses Facebook to gather customer insights

Ryan Joe May 03, 2012

The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.

Hunger Games satisfies fans' appetite

Direct Marketing News staff May 01, 2012

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

Mazda turns ignition on integrated advertising campaign

JoAnn DeLuna March 28, 2012

Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.

The term "integrated marketing" is "loosy goosy": SES Conference

Allison Schiff March 22, 2012

The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Integrated Honda campaign tells fans to get busy living

Allison Schiff March 01, 2012

To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Shriners Hospitals taps Leo Burnett as AOR

Allison Schiff January 06, 2012

Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.

Direct-mail heavy nonprofits apply an integrated approach

Melissa Hoffmann January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.

BMW gains mileage on hybrid campaign through CRM

Alex Palmer November 30, 2011

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.

Glock uses silver anniversary as launch point  for integrated marketing campaign

Melissa Hoffmann November 01, 2011

Pistol manufacturer Glock launched  a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on  the site TeamGlock.com, offers consumers the chance  to win a trip to the brand's birthplace and global headquarters in Austria.

Indian novelist takes viewers  on Hong Kong virtual tour

Melissa Hoffmann November 01, 2011

Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the  city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Merrill Lynch eases retirees

Alex Palmer October 01, 2011

Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.

Nissan touts Versa with iAd, direct mail

Tim Peterson August 29, 2011

Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign.

IHOP launches integrated marketing campaign

June 27, 2011

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

West Point seeks agency for recruitment campaign

Frank Washkuch June 07, 2011

The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June 6 looking for an agency that specializes in higher-education marketing to create a recruitment direct mail campaign. The USMA will select a firm to create an effort targeting prospective candidates for the academy, as well as parents, counselors and schools.

Our look at the most - and least - engaging social media 

May 01, 2011

Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.

Foster Grant debuts integrated marketing campaign

Carol Krol April 18, 2011

Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline.

Purex kicks off integrated campaign for its Complex Crystals laundry softener

Kevin McKeefery April 01, 2011

Purex, a detergent brand within Henkel's North American portfolio, promoted the launch of its crystal-based Purex Complete Crystals Softener product with an integrated campaign that asked consumers to "say goodbye to liquid."

Audi takes unique 3D spin

Kevin McKeefery April 01, 2011

Audi India's integrated "Advanced State of Mind" campaign directs potential customers to a 3D  microsite promoting its Audi A8 L car, recently introduced to the Indian market.

Make direct mail center of integrated marketing plan

Meg Goodman, SVP and director of Client Service, UMarketing March 01, 2011

As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, solid direct mail use in conjunction with an integrated campaign. A quick  reminder never hurts.