Insurance.com Launches Campaign
The ads attempt to reinforce Insurance.com's mission to take the confusion out of buying insurance, by informing consumers about a variety of insurance products from different companies.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.