Insurance.com Launches Campaign
The ads attempt to reinforce Insurance.com's mission to take the confusion out of buying insurance, by informing consumers about a variety of insurance products from different companies.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?