Insurance.com Launches Campaign
The ads attempt to reinforce Insurance.com's mission to take the confusion out of buying insurance, by informing consumers about a variety of insurance products from different companies.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.