Insurance.com Launches Campaign
The ads attempt to reinforce Insurance.com's mission to take the confusion out of buying insurance, by informing consumers about a variety of insurance products from different companies.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.