Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
Farmers Insurance soups up its marketing with a racing sweepstakes.
In the process of restructuring its marketing organization, insurance provider Aflac announced Aug. 9 that Experian's John Harmeling has assumed the newly-created role of SVP of worksite marketing, effective two weeks ago.
The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign.
Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
State Farm Insurance will launch a Facebook sweepstakes on March 31 to expand the number of potential customers who interact with the brand and to communicate the "good neighbor aspect" of the insurance company, said Brent Bynum, marketing manager at State Farm. Agency Proximity Chicago created the promotion.
Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.
Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo and website as part of an overall rebrand aimed at promoting its other services.
American Family Insurance has created its first social game, I-Am-Fam, in an effort to reach its main demographic, who are active users in the gaming space.
Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces in total, according to data from direct marketing intelligence firm Mintel Comperemedia.
Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.
That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.
Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will not take part.
Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.
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