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 Insurance

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

February 06, 2012

Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

Q&A: Ryon Harms, director of social media, Farmers Insurance

January 01, 2012

Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
 

State Farm issues social sweepstakes on Facebook

March 22, 2011

State Farm Insurance will launch a Facebook sweepstakes on March 31 to expand the number of potential customers who interact with the brand and to communicate the "good neighbor aspect" of the insurance company, said Brent Bynum, marketing manager at State Farm. Agency Proximity Chicago created the promotion.
 

Insurance marketers broaden reach by expanding into new channels

Ben Comer February 01, 2011

Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.
 

Adrea Rubin rebrands firm to promote additional services

November 29, 2010

Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo and website as part of an overall rebrand aimed at promoting its other services.
 

American Family Insurance creates social game to reach core demographic

July 23, 2010

American Family Insurance has created its first social game, I-Am-Fam, in an effort to reach its main demographic, who are active users in the gaming space.
 

Direct mail volume up 16% in Q1 as insurance leads comeback

June 03, 2010

Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces in total, according to data from direct marketing intelligence firm Mintel Comperemedia.
 

Medco launches multimillion-dollar consumer campaign

June 02, 2010

Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.
 

Reform spurs health marketing changes

April 05, 2010

That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.
 

Aflac to review marketing account

December 22, 2009

Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will not take part.
 

Insurance firm taps ProspX CRM

June 22, 2009

Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.