Insurance DM Industry to Hit $100B, Firm Says

Share this article:
CHICAGO--Insurance direct marketing is expected to be a $100 billion industry by 2000. That figure includes insurance sold through direct mail, telephone and through insurance agents who use direct marketing as a prospecting technique, Don Jackson, chairman of the Jackson Consulting Group, Middletown, DE, told an audience Feb. 10 at the International Business Communications Conference on insurance direct marketing here. Jackson's firm made the projection based on conversations with and estimates from insurance companies that have direct marketing components to their business. The figure reflects an increase from an estimated $80 billion in 1998.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.