In-Store

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

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The home improvement retailer builds in-store engagement and revenue through its mobile app.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

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Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Marketers can use technology to individualize the in-store experience.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

The Physical Store Goes Digital

The Physical Store Goes Digital

By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.

Use Showrooming to your Advantage

Use Showrooming to your Advantage

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Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

Personalization: The store clerk vs. the machine

Personalization: The store clerk vs. the machine

Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.

Discovering the "nonline" land in the world of e-commerce

Discovering the "nonline" land in the world of e-commerce

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Google analyzes the middle ground between where online ends and offline begins.

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

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The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales.

Marin Software to track paid search to in-store purchases

Marin Software to track paid search to in-store purchases

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Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Showrooming: Minnesotan retailers are fighting mad

Showrooming: Minnesotan retailers are fighting mad

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Showrooming is booming. What's a poor brick-and-mortar retailer to do?

The rise of digital receipts: Retailers weigh in

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

Sorry, you can't be interested in music, unless you're a man

Sorry, you can't be interested in music, unless you're a man

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Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.

In-store digital upgrades integral to Macy's $400 million renovation

In-store digital upgrades integral to Macy's $400 million renovation

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Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.

Valassis delivers 
on integration

Valassis delivers 
on integration

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As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

The magic of NRF's Big Show 2011

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If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too).

Delverde pasta brand tests QR codes in mobile campaign

Delverde pasta brand tests QR codes in mobile campaign

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As marketers look for fresh ways to engage with customers through new technologies, companies like Best Buy, Sports Illustrated, Kodak and Calvin Klein are experimenting with the use of QR, or 2D codes, in their marketing.

Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion

Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion

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CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.

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