In-Store

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

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Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Beyond the Search Box

Beyond the Search Box

Search is like the e-commerce version of your store window. It's one of the most crucial elements of the commerce experience, and yet it's often overlooked.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

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The home improvement retailer builds in-store engagement and revenue through its mobile app.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

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Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Marketers can use technology to individualize the in-store experience.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

The Physical Store Goes Digital

The Physical Store Goes Digital

By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.

The Showrooming Effect: Leveraging the In-Store Experience

The Showrooming Effect: Leveraging the In-Store Experience

What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?

Use Showrooming to your Advantage

Use Showrooming to your Advantage

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Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

Personalization: The store clerk vs. the machine

Personalization: The store clerk vs. the machine

Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.

Make the holiday cash registers sing

Make the holiday cash registers sing

Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

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Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Discovering the "nonline" land in the world of e-commerce

Discovering the "nonline" land in the world of e-commerce

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Google analyzes the middle ground between where online ends and offline begins.

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

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The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales.

Marin Software to track paid search to in-store purchases

Marin Software to track paid search to in-store purchases

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Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

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Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Showrooming: Minnesotan retailers are fighting mad

Showrooming: Minnesotan retailers are fighting mad

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Showrooming is booming. What's a poor brick-and-mortar retailer to do?

Target targets 'Twi-hards'

Target targets 'Twi-hards'

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Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.

The rise of digital receipts: Retailers weigh in

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

Sorry, you can't be interested in music, unless you're a man

Sorry, you can't be interested in music, unless you're a man

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Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.

Sorry, you can't be interested in music, unless you're a man

Sorry, you can't be interested in music, unless you're a man

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Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.

In-store digital upgrades integral to Macy's $400 million renovation

In-store digital upgrades integral to Macy's $400 million renovation

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Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.

In-store digital upgrades integral to Macy's $400 million renovation

In-store digital upgrades integral to Macy's $400 million renovation

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Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

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