The liqueur company mixes online and in-store experiences to create one smooth campaign.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Marketers can use technology to individualize the in-store experience.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.
Google analyzes the middle ground between where online ends and offline begins.
The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too).
As marketers look for fresh ways to engage with customers through new technologies, companies like Best Buy, Sports Illustrated, Kodak and Calvin Klein are experimenting with the use of QR, or 2D codes, in their marketing.
CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.