In-Store Marketing

Beyond the Search Box

Beyond the Search Box

Search is like the e-commerce version of your store window. It's one of the most crucial elements of the commerce experience, and yet it's often overlooked.

The Showrooming Effect: Leveraging the In-Store Experience

The Showrooming Effect: Leveraging the In-Store Experience

What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?

Make the holiday cash registers sing

Make the holiday cash registers sing

Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

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Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

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Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.

Target targets 'Twi-hards'

Target targets 'Twi-hards'

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Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.

Sorry, you can't be interested in music, unless you're a man

Sorry, you can't be interested in music, unless you're a man

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Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.

In-store digital upgrades integral to Macy's $400 million renovation

In-store digital upgrades integral to Macy's $400 million renovation

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Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.

GameStop CMO sees CRM as key

GameStop CMO sees CRM as key

Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.

JWT buys shopper marketing firm Lunchbox

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JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed.

Hugo Boss creates 'dress up' racecar suit design contest

Hugo Boss creates 'dress up' racecar suit design contest

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Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.

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