Search is like the e-commerce version of your store window. It's one of the most crucial elements of the commerce experience, and yet it's often overlooked.
What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?
Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.
Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed.
Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.