Instant Messaging Grows in Consumer, Business Sectors

Share this article:
Instant messaging has been popular among cell phone users for a while, but it also has become more important to business users in recent years, according to a study released yesterday.


"Widespread use of instant messaging in corporate sectors has increasingly been gaining traction, and we expect that the Enterprise Instant Messaging market will continue to show strong growth over the next few years," according to a summary of The Radicati Group's Instant Messaging Market study.


The Radicati Group, Palo Alto, CA, looked at instant messaging use in 2005, then predicted potential growth. It found that users of enterprise networks sent 1.4 instant messages per day this year on average, but will send seven per day by 2009.


"While the technology was first developed as a way for consumer users to keep in touch with friends and family, today it has become a very important communications tool for corporate users," the summary said.


Still, instant messaging is more popular among consumers. Consumers sent about 12.5 IMs per day in 2005, a number expected to reach 39.5 a day in 2009. There are also many more consumer than business IM accounts. The study found 816 million accounts in public IM networks compared with 51 million enterprise IM accounts.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.