Social is this natural food brand's prime ingredient.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.
Facebook ad revenue increased 37% to $872 million in the first quarter of 2012, compared with $637 million in the first quarter last year. That represented 82% of Facebook's total first quarter revenue. Total revenue rose 45% to about $1.1 billion in the first quarter.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.