Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
Instagram drives engagement and brand affinity for the car pricing website.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
Flow for Instagram aims to give users a smoother browsing experience.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Social is this natural food brand's prime ingredient.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.
Facebook ad revenue increased 37% to $872 million in the first quarter of 2012, compared with $637 million in the first quarter last year. That represented 82% of Facebook's total first quarter revenue. Total revenue rose 45% to about $1.1 billion in the first quarter.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...