Instagram

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

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Instagram drives engagement and brand affinity for the car pricing website.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

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A retooled social strategy allows marketers to get in on every stage of customers' moves.

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

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Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

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The retailer's Like2Buy page guides Instagram followers from snap to shop.

App of the Week:  Flow for Instagram

App of the Week: Flow for Instagram

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Flow for Instagram aims to give users a smoother browsing experience.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

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Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

WestSoy Bakes Visual Storytelling Into its Campaign

WestSoy Bakes Visual Storytelling Into its Campaign

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Social is this natural food brand's prime ingredient.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Ben & Jerry's Serves Up Instagram Awesomeness

Ben & Jerry's Serves Up Instagram Awesomeness

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Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.

Facebook ad revenue up 37%

Facebook ad revenue up 37%

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Facebook ad revenue increased 37% to $872 million in the first quarter of 2012, compared with $637 million in the first quarter last year. That represented 82% of Facebook's total first quarter revenue. Total revenue rose 45% to about $1.1 billion in the first quarter.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...