Insight

The Age of the Customer Intensifies

The Age of the Customer Intensifies

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Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

For Every Season There Is a Reason

For Every Season There Is a Reason

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Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.

When (and How) to Bust Down the Data Door

When (and How) to Bust Down the Data Door

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John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.

How Deep Is Your Data? (Answer: Very)

How Deep Is Your Data? (Answer: Very)

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If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.

Infographic: The Ionic Bond between Art and Science

Infographic: The Ionic Bond between Art and Science

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Want powerful insights? Include science in your marketing mix.

Three Challenges for the Next Digital Marketing Superhero

Three Challenges for the Next Digital Marketing Superhero

All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

October 2012 Marketing Challenge: Answers

October 2012 Marketing Challenge: Answers

If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?

Customer-centric marketing

Customer-centric marketing

Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.

We're watching you: location-based privacy issues

We're watching you: location-based privacy issues

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Don't overlook insights for creative inspiration

Don't overlook insights for creative inspiration

Like an untamed beast, creativity can run amuck if not guided in a direction.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.