Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Want powerful insights? Include science in your marketing mix.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Companies should "listen" to customers—but action is what really matters.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
Like an untamed beast, creativity can run amuck if not guided in a direction.
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.