Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Want powerful insights? Include science in your marketing mix.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Companies should "listen" to customers—but action is what really matters.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
Like an untamed beast, creativity can run amuck if not guided in a direction.
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.