April 05, 2013
Want powerful insights? Include science in your marketing mix.
March 14, 2013
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
March 01, 2013
Companies should "listen" to customers—but action is what really matters.
December 01, 2012
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
October 01, 2012
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
May 01, 2012
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
March 06, 2012
Like an untamed beast, creativity can run amuck if not guided in a direction.
November 30, 2011
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
