Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Marketing pundits share their top four game plans for Big Data.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Want powerful insights? Include science in your marketing mix.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Companies should "listen" to customers—but action is what really matters.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
Like an untamed beast, creativity can run amuck if not guided in a direction.
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.