Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Marketing pundits share their top four game plans for Big Data.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Want powerful insights? Include science in your marketing mix.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Companies should "listen" to customers—but action is what really matters.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
Like an untamed beast, creativity can run amuck if not guided in a direction.
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...