If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Want powerful insights? Include science in your marketing mix.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Companies should "listen" to customers—but action is what really matters.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
Like an untamed beast, creativity can run amuck if not guided in a direction.
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.