Insight

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

The Age of the Customer Intensifies

The Age of the Customer Intensifies

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Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

For Every Season There Is a Reason

For Every Season There Is a Reason

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Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.

When (and How) to Bust Down the Data Door

When (and How) to Bust Down the Data Door

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John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.

How Deep Is Your Data? (Answer: Very)

How Deep Is Your Data? (Answer: Very)

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If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.

Infographic: The Ionic Bond between Art and Science

Infographic: The Ionic Bond between Art and Science

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Want powerful insights? Include science in your marketing mix.

Three Challenges for the Next Digital Marketing Superhero

Three Challenges for the Next Digital Marketing Superhero

All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

October 2012 Marketing Challenge: Answers

October 2012 Marketing Challenge: Answers

If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?

Customer-centric marketing

Customer-centric marketing

Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.

We're watching you: location-based privacy issues

We're watching you: location-based privacy issues

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Don't overlook insights for creative inspiration

Don't overlook insights for creative inspiration

Like an untamed beast, creativity can run amuck if not guided in a direction.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...