*Insight Posts Gains in Profits for Fourth Quarter, Year

Share this article:
Insight Enterprises Inc., the Tempe, AZ-based direct marketer of computers and periphery, posted a 56-percent gain in fourth-quarter profits, to $6.23 million, vs. profits of $4 million in the year-ago fourth quarter. Diluted earnings per share were 24 cents, compared with 16 cents in the year-ago period.


Net sales for the quarter were $297.4 million, up 60 percent from net sales of $186.33 million a year ago.


For the year, which ended Dec. 31, the company reported profits of $20.45 million, up 55 percent from profits of $13.22 million in fiscal 1997. Diluted earnings per share for the year were 81 cents, vs. 55 cents in the preceding year.


Net sales for the year were just over $1 billion, up 60 percent over net sales of $627.74 million in the preceding year.


"Business customers are turning to the direct channel in record numbers," said Tim Crown, president of Insight.


The company said sales from direct marketing represented 93 percent of its net sales for the fourth quarter and 91 percent of net sales for the year.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.