Insider Columns

Q&A: Kristin Hambelton, VP of marketing at Neolane

Q&A: Kristin Hambelton, VP of marketing at Neolane

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Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.

Q&A: Erica DePalma, VP of digital marketing at Media Horizons

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Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.

Q&A: Steve Grant, head of strategy, Modea

Q&A: Steve Grant, head of strategy, Modea

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Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

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Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.

Q&A: Jeff Nicholson, VP of global marketing at Pitney Bowes Software

Q&A: Jeff Nicholson, VP of global marketing at Pitney Bowes Software

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Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Q&A: Bob Stohrer, CMO, Clear Channel Digital

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Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

Q&A: Donna Hamilton, VP of audience targeting at Alliant

Q&A: Donna Hamilton, VP of audience targeting at Alliant

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Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.

Q&A: Anna Talerico, EVP and cofounder of Ion Interactive

Q&A: Anna Talerico, EVP and cofounder of Ion Interactive

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Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.

Volkswagen drives email open rates

Volkswagen drives email open rates

Volkswagen improves email with help from Proximity London.

Q&A: Angela Lester, managing partner, Tribal DDB

Q&A: Angela Lester, managing partner, Tribal DDB

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Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach.

Modify Watches generates consumer feedback with Facebook app

Modify Watches generates consumer feedback with Facebook app

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Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?

Q&A: Diane Berry, SVP of Coveo

Q&A: Diane Berry, SVP of Coveo

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Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

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Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.

Q&A: Barry Parshall, SVP of product management, iJento

Q&A: Barry Parshall, SVP of product management, iJento

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Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.

Q&A: Janine Popick, founder and CEO, VerticalResponse

Q&A: Janine Popick, founder and CEO, VerticalResponse

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Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.

Q&A: Brian Giese, CEO of True Influence

Q&A: Brian Giese, CEO of True Influence

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Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.

SquareTrade incentivizes social shares, deploys direct mail for sweeps

SquareTrade incentivizes social shares, deploys direct mail for sweeps

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Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

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Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.

EnergyCAP leverages prospect data to automate email campaigns

EnergyCAP leverages prospect data to automate email campaigns

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EnergyCAP needed to find a way to tie prospects to their online behavior.

Q&A: Daniel Schotland, VP, client services at Experian CheetahMail

Q&A: Daniel Schotland, VP, client services at Experian CheetahMail

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Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting.

Six Flags wins teens with mobile program

Six Flags wins teens with mobile program

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Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

Q&A: Randy Smith, president, ClearSaleing

Q&A: Randy Smith, president, ClearSaleing

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Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.

Q&A: Gary Levitt, founder and CEO, Mad Mimi

Q&A: Gary Levitt, founder and CEO, Mad Mimi

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Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age.

Q&A: Brian Lesser, CEO, Xaxis

Q&A: Brian Lesser, CEO, Xaxis

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Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

Fierce loyalty

Fierce loyalty

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?

Q&A: John Lee, director digital marketing and analytics, Flightpath

Q&A: John Lee, director digital marketing and analytics, Flightpath

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John Lee, director of digital marketing and analytics at digital agency Flightpath, discusses the best ways to marry print and digital marketing and how email can hurt customer relationships.

Q&A: Neil Perry, president, Poptent

Q&A: Neil Perry, president, Poptent

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Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.

Q&A: John Squire, IBM Coremetrics chief strategy officer

Q&A: John Squire, IBM Coremetrics chief strategy officer

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John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

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