January 24, 2012
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.
January 23, 2012
Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.
January 18, 2012
Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.
January 17, 2012
Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.
January 16, 2012
Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
January 11, 2012
Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
December 23, 2011
Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.
December 23, 2011
Volkswagen improves email with help from Proximity London.
December 20, 2011
Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach.
December 18, 2011
Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?
December 14, 2011
Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
December 11, 2011
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
December 07, 2011
Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.
December 05, 2011
Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.
November 29, 2011
Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.
November 26, 2011
Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.
November 21, 2011
Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.
November 16, 2011
EnergyCAP needed to find a way to tie prospects to their online behavior.
November 15, 2011
Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting.
November 13, 2011
Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.
November 09, 2011
Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.
November 08, 2011
Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age.
November 07, 2011
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
November 01, 2011
Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
November 01, 2011
Competition among loyalty programs is more intense than ever, but are consumers cooling to them?
October 19, 2011
John Lee, director of digital marketing and analytics at digital agency Flightpath, discusses the best ways to marry print and digital marketing and how email can hurt customer relationships.
October 16, 2011
Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.
October 12, 2011
John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.
October 09, 2011
Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
