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inserts

Insert media scores: a free ounce for promo inserts

Leon Henry, Leon Henry Inc. April 01, 2012

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.

Valassis, Zeta Interactive to launch digital missing child awareness program

Shahnaz Mahmud October 27, 2010

Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.

Footlocker.com launches PIP targeting e-commerce buyers

March 18, 2010

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group. The program reaches people who order from the footwear company's e-commerce site.