Inserts up for fourth quarter 2008

Share this article:

The active package insert program (PIP) universe was 412.6 million in the fourth quarter of 2008, up 63 million from the same period in 2007, according to a report released by ParadyszMatera.

However, the average change in universe size for individual PIPs was -1.8% between Q4 2008 and Q4 2007. Amazon's PIP had the largest individual universe at 102 million.

The average rate base cost per thousand for package insert programs was $61.29 for the fourth quarter, up from $61.12 the previous year.

Over the past two years, the package insert program universe gained nearly 89MM overall.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.