Inserts by Mail goes national

Inserts by Mail, an alternative media division of Hindle Advertising Inc., has launched a national insert program.
The 10-year-old company is best known for its flagship Mad Money Coupon Book, a direct mail coupon book sent 10 times yearly to 120,000 homes in Fort Wayne, IN.
"We have recently expanded to offer postcard and flier inserts that can be mailed to any major U.S. ZIP code," said Ryan Hindle, principal at Hindle Advertising, Fort Wayne. "It offers businesses a different concept than our coupon book."
Advertisers can have new 8.5-by-11-inch full-color glossy inserts printed by Hindle or use preprinted inserts that fit those dimensions. A minimum of 20,000 pieces can be sent within any major U.S. ZIP code for about 8 to 10 cents in one week, or distributed over a few months.
Hindle Advertising plans more nationwide opportunities in the future.
"Inserts work well for many companies," Mr. Hindle said. "We have experienced tremendous results with pizza, restaurants, automotive, carpet cleaning, consumable goods, retail and service-oriented companies.