Insert

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Glock uses silver anniversary as launch point 
for integrated marketing campaign

By

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.

Valassis promotes Goolsby, Brown

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Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.

Discount mindset drives marketer deals

Discount mindset drives marketer deals

Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

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Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.

Toys 'R' Us adds mobile components to holiday campaign

Toys 'R' Us adds mobile components to holiday campaign

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Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.

Quad/Graphics to buy Worldcolor

Quad/Graphics to buy Worldcolor

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Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.

Worldcolor to eliminate 200 jobs in plant consolidation

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Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.

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