Direct Line Blog

Insert sunset pun here

Share this article:
The New York Sun could shut its doors by the end of the month if it doesn't find a quick cash injection.

Unlike many other beleaguered papers, the Sun is not blaming ad sale declines for its current straits. Editor Seth Lipsky noted in an editorial that the Sun was, "one of the few newspapers in America to see substantial increases in print advertising revenues not only last year and the year before but also so far this year." He pointed, instead, to the climbing costs of paper, ink and oil (distribution) as reasons for the Sun's possible demise. Expenses are simply exceeding revenues at the 6 year old paper.

Direct mailers, I'm sure, are feeling a similar squeeze; how does one keep up a respectable ROI when the "I" is climbing through the roof?
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball ...

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.