Insert Media

AM/Direct gets 1-800-Flowers.com inserts

July 06, 2009

AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.
 

Summit Racing Equipment PIP

June 26, 2009

New insert program — Summit Racing Equipment PIP — Leon Henry Inc. — Inserts can be included in packages reaching mostly male, car and truck enthusiasts who have regularly purchased name-brand performance automotive parts and accessories, automotive tools and automotive collectibles from the Summit Racing Equipment and/or Genuine Hotrod Hardware catalogs. Buyers have an average age range of 18 to 59 and an annual income of $50,000 to $60,000.
 

Cadalyst

June 26, 2009

New list — Cadalyst — Statlistics — This file contains the primarily corporate and senior management readers of a bimonthly publication covering engineering and CAD management. These include persons in the architecture, engineering, construction, GIS and manufacturing industries. More than 90% of these subscribers have indicated that they plan to buy CAD products, computer peripherals, mechanical, graphic design and visualization software, printers, plotters, monitors and high speed Internet access within the next 12 months.
 

Estee releases Native American product PIP

June 25, 2009

Estee Marketing Group has put the Crazy Crow Package Insert Program back on the market. Crazy Crow Trading Post offers American Indian products including hand-woven blankets, books, videos, beads and jewelry.
 

New NextMark service dynamically updates list counts

Nathan Golia June 18, 2009

NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the list managers' end. Datacard counts can now be dynamically updated, a first for the industry, said Chris DeMartine, director of business development for NextMark.
 

Ad-Vantage Magazine Blow-In Program

June 11, 2009

New insert program — Ad-Vantage Magazine Blow-In Program — List Process Direct — Inserts are placed in the Ad-Vantage Magazine, which reaches upscale sections of Virginia and Maryland, providing readers with advertisements and money saving coupons. The magazine will be mailed August 17, October 12 and December 1, 2009 to five zones in the two states.
 

National Institute of Business Management Newsletter Ride-Along

June 10, 2009

New insert program — National Institute of Business Management Newsletter Ride-Along — Leon Henry Inc. — Inserts are placed into the NIBM newsletter. The NIBM covers topics such as leadership, productivity, human resources, employment law, retirement planning and tax reduction. The newsletters provide job-related knowledge and skills and strategies for improving a company's performance.
 

Summer Sale starts July 1 for eligible mailers

Cara Wood June 05, 2009

The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

LAetcetera stumbles out of the starting gate

Lauren Bell May 27, 2009

LAetcetera, the second weekend glossy planned as an insert for the Los Angeles Times, has suspended publication after only a month of printing. It was scheduled to have been mailed three times per month. The paper's first insert glossy, the monthly LA, will continue publishing.
 

ParadyszMatera

May 18, 2009

ParadyszMatera's major disciplines include direct mail, insert and print, e-mail and digital. Click headline above to view ParadyszMatera's full profile, complete with capabilities and company history.
 

LA Times to launch second glossy magazine

Lauren Bell May 08, 2009

The Los Angeles Times is launching a new weekend magazine insert, LAetcetera, on Sunday, May 10. LAetcetera will be produced by the same independent editorial team that helms the LA Times' monthly Sunday glossy, LA. The new magazine will be distributed quasi-weekly — three times a month — to 480,000 targeted subscribers who do not already receive LA.
 

InfoGroup creates new insert division from Millard, Direct Media

Lauren Bell May 04, 2009

InfoGroup has combined the insert media arms of its Millard Group and Direct Media to form a new insert media service called AM/Direct. AM/Direct will offer insert media, webserts, free-standing inserts, mobile marketing, strategic marketing and other services to clients of both Millard and Direct.
 

FT teams with Philips for new health content

Lauren Bell April 13, 2009

The Financial Times has teamed up with health and well-being company Philips to launch a new content series in print and online. Part of a global brand campaign for Philips, the Financial Times' Health series is also an entrée into a new niche market for the business-focused FT.
 

Marriott changes, reduces newspaper distribution

Lauren Bell April 13, 2009

Marriott International will no longer deliver free, unrequested newspapers to all of its guest rooms. In a move that will affect circulation plans for newspaper partners like USA Today, the Wall Street Journal and local papers nationwide, the hotel chain is shifting to a delivery system based on customer request.
 

Do's and Don'ts: Insert Media

March 23, 2009

There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts.
 

Valassis to include insert program as select mailer

Bryan Yurcan March 09, 2009

Media and marketing services company Valassis will expand its reach by delivering its RedPlum FSI package through the mail in select markets. The company said the insert program would see "a distribution shift in select markets via consumers' mailboxes for free in the RedPlum Shared Mail Package along with their grocery and retail circulars."
 

PlusMedia named AOR for Direct Wines, Inc.

March 06, 2009

PlusMedia has been named as agency of record for home delivery wine service Direct Wines, Inc. PlusMedia, which specializes in insert and print media, will work with Direct Wines Inc. to build campaign strategies, discuss advertising rates and place inserts to promote Direct Wines Inc.'s services such as 4 Seasons Wine Club and WSJwine.
 

Inserts up for fourth quarter 2008

Bryan Yurcan February 09, 2009

The active package insert program (PIP) universe was 412.6 million in the fourth quarter of 2008, up 63 million from the same period in 2007, according to a report released by ParadyszMatera.
 

Test your way to insert media success

February 02, 2009

There's no question that insert media can be a cost-effective, potentially lucrative marketing channel. But to see success, testing different programs is essential. Four industry pros weigh in on what to look for.
 

Insert deadline for check supplier

January 21, 2009

Stanton Direct Marketing announced that the creative art deadline for the next Direct Checks Unlimited checkbook bind-in insert program is February 20. Circulation during the second quarter will total 900,000, with 300,000 being distributed in the months of April, May and June.
 

Print media, it's time to reconsider insert media

Leon Henry, CEO and chairman, Leon Henry Inc. January 05, 2009

List and insert brokers and managers are being subjected to lower activity, according to reports in the trade press. New services are needed to bolster their bottom lines and counteract the effects of the Internet and cooperative databases.
 

Webserts can work wonders for your ROI

January 05, 2009

Post-purchase offers in transactional e-mails offer companies connection to third-party customers, drive revenue and attract qualified customers. Four industry experts share their thoughts on webserts.
 

Parade marches into 2009 with 71 new distributors

Lauren Bell December 29, 2008

Sunday newspaper insert Parade has signed new partnerships with 71 newspapers in 2008, increasing its national circulation by 2.42 million.
 

Valassis faces contract lawsuit

Bryan Yurcan December 15, 2008

Media and marketing services company Valassis Communication Inc. is facing a breach-of-contract lawsuit filed by a paper manufacturer. Fraser Papers Ltd. Filed the suit last week in US district court, alleging that Valassis owes it more than $900,000 for nearly 2 million pounds of specialty paper it shipped to the a North Carolina Valassis facility.
 

'Must-have' deserves recognition

Paulette Kranjac, president and CEO, List Process Company Inc. December 15, 2008

In the advertising section of The New York Times on Thursday, December 4, I was pleased to see an article titled, "In This Season's Must-Have: The Humble Coupon" which demonstrates the diverse and creative technological applications used for advertising accelerated by economic need.
 

New opportunities with inserts

, Dave Marin, VP, business development, Singer Direct December 08, 2008

Magazine publishers utilize inserts constantly. They may not know it, but those subscription renewal cards that fall out of the pages of a reader's favorite magazine are inserts — and can be valuable to a smart marketer. For instance, consider repositioning those 3x5 cards and using them to acquire new customers in other media vehicles, like catalogs. That's what we call "insert media."
 

Intellivent partners with frozen food home deliverer

Bryan Yurcan December 03, 2008

Marketing firm Intellivent Group today announced a partnership with Schwan's Home Service Inc., the world's largest frozen food home delivery company. Intellivent has been selected to create a comprehensive advertising, sampling and promotion program for Schwan's.
 

Philadelphia Inquirer launches luxury glossy

Lauren Bell November 24, 2008

The Philadelphia Inquirer has launched a new luxury magazine called I. The glossy insert, slated for distribution six times a year, made its debut Nov. 20.
 

Valassis sells its French divisions

Bryan Yurcan November 21, 2008

Media and marketing services company Valassis communications announced that it would sell its French subsidiaries to HighCo, a French marketing services company, for an undisclosed cash amount.
 

Latest News

« Previous
Next »
Popular Topics
Acquisitions Advertising Agency Airlines Analytics Arts & Entertainment Career Moves Database Marketing & CRM Direct Mail & Postal Economy EMail Marketing E-Mail Marketing Food Insert Media Interactive Marketing International DM Internet Marketing Legal & Privacy Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Search Marketing Social Media