Insert Media

List: Hello Direct Blow In Program - Infogroup

Hello Direct Blow In Program - Infogroup - This file is an insert program consisting of Hello Direct customers who are decision makers ranging from the public sector to small business owners.

Insert media scores: a free ounce for promo inserts

Insert media scores: a free ounce for promo inserts

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.

Insert media offers revenue stream through distribution

Insert media offers revenue stream through distribution

The growth of distribution programs has provided greater competition for advertisers and pushed down the rates making the medium even more attractive. Here are eight rules for successful insert media campaigns.

Hearts On Fire partners with Hearst for insert campaign

Hearts On Fire partners with Hearst for insert campaign

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Jewelry brand Hearts On Fire has teamed with publishing company Hearst Corp. to launch a campaign integrating magazine inserts with two online sweepstakes. The inserts will run in the October issues of seven Hearst magazines.

Valassis promotes Goolsby, Brown

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Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

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Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.

Toys 'R' Us adds mobile components to holiday campaign

Toys 'R' Us adds mobile components to holiday campaign

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Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.

Retail should replace antiquated circulars with mobile solutions

Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.

MeritDirect forms Strategic Services Group

Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.

Valassis missing children insert targets 44 million households

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Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.

Mason Companies awards DMM insert management

The Mason Companies turned over management of its catalog blow-in program to Direct Media Millard May 10. The file is new to the market.

Inserts expand despite perceived threats

As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel

Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media

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Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.

RMI CEO Stein dies at 58

RMI CEO Stein dies at 58

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Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.

Valassis FY 2009 revenue falls 5.8%

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Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.

Quad/Graphics to buy Worldcolor

Quad/Graphics to buy Worldcolor

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Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.

Tourism Ireland launches mail campaign to woo US travelers

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Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.

Orchard Brands awards Media Horizons insert management

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Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. These include catalog blow-in and package insert programs.

Ever-evolving data

Ever-evolving data

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The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.

Stanton gets PIP program for promo seekers

Diversified Marketing Group awarded its DMG Opportunity Seekers package insert program to Stanton Direct Marketing on November 11.

Orchard Brands Lifestyle Ride-Along

New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000.

Five questions for: Lisa Lynn, director of marketing and communications at UPS

Five questions for: Lisa Lynn, director of marketing and communications at UPS

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UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.

True North introduces insert program

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.

Industry execs welcome UPS insert marketing program

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UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them.

Dos and Don'ts: Webserts

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Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.

Stanton releases restaurant supply package program

Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors.

South Eastern Book Company

New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.

DMM division gets Pitney Bowes statement program

AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.

FunFare Magazine Ride-Along

New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.

New bicycle insert program available

Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs. Both of these catalog-based programs work well for outdoor, health and conservation offers.

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