The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.
Jewelry brand Hearts On Fire has teamed with publishing company Hearst Corp. to launch a campaign integrating magazine inserts with two online sweepstakes. The inserts will run in the October issues of seven Hearst magazines.
Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.
Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.
Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.
Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.
Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.
Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.
The Mason Companies turned over management of its catalog blow-in program to Direct Media Millard May 10. The file is new to the market.
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel
Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.
Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.
Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.
Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.
Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.
Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. These include catalog blow-in and package insert programs.
The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.
Diversified Marketing Group awarded its DMG Opportunity Seekers package insert program to Stanton Direct Marketing on November 11.
New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000.
UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.
True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.
UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them.
Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.
Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors.
New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.
AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.
New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.
Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs. Both of these catalog-based programs work well for outdoor, health and conservation offers.
Macromark has been awarded list management of the Northern Response US Package Inserts program. Inserts reach people who have purchased fitness, health, women's interest, self-improvement and entertainment products through DRTV.
New insert program — Woman Within Package Insert Program — Media Horizons — This file contains mostly female buyers of plus-size women's sportswear, dresses, active wear, outerwear, shoes, lingerie and intimate apparel. Ninety percent are married; average household income is $56,000.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.