Insert Media

Orchard Brands Lifestyle Ride-Along

October 26, 2009

New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000.
 

Five questions for: Lisa Lynn, director of marketing and communications at UPS

Chantal Todé October 09, 2009

UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.
 

True North introduces insert program

September 29, 2009

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.
 

Industry execs welcome UPS insert marketing program

Frank Washkuch September 28, 2009

UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them.
 

Dos and Don'ts: Webserts

Nathan Golia September 20, 2009

Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.
 

Stanton releases restaurant supply package program

September 16, 2009

Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors.
 

South Eastern Book Company

August 31, 2009

New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.
 

DMM division gets Pitney Bowes statement program

August 28, 2009

AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.
 

FunFare Magazine Ride-Along

August 17, 2009

New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.
 

New bicycle insert program available

August 06, 2009

Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs. Both of these catalog-based programs work well for outdoor, health and conservation offers.
 

New DRTV PIP from Macromark

August 04, 2009

Macromark has been awarded list management of the Northern Response US Package Inserts program. Inserts reach people who have purchased fitness, health, women's interest, self-improvement and entertainment products through DRTV.
 

Woman Within Package Insert Program

July 29, 2009

New insert program — Woman Within Package Insert Program — Media Horizons — This file contains mostly female buyers of plus-size women's sportswear, dresses, active wear, outerwear, shoes, lingerie and intimate apparel. Ninety percent are married; average household income is $56,000.
 

Valassis awarded $300 million in suit against News America Marketing

Chantal Todé July 24, 2009

Media and marketing services company Valassis has been awarded $300 million for compensatory damages in its lawsuit against News America Marketing, a subsidiary of News Corporation. Valassis originally filed the action in the State of Michigan Wayne County Circuit Court on March 9, 2007, claiming unfair competition and tortious interference by News America Marketing. The jury's verdict found News America Marketing liable for both counts.
 

Debunking Insert Media Myths

Nathan Golia July 24, 2009

Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.
 

Inserts drive traffic to Web, UK study says

Cara Wood July 23, 2009

Recent research from UK-based Direct Marketing Association's Inserts Council — the print alternative media shows that an average of 52% of responses to inserts went online. The research, which is the first of its kind, measured the percentage of insert responses which go online and how this differs by client sector and magazine type. The results were taken from more than four million inserts sent out by a pool of five clients representing diverse industry sectors.
 

Pastors Cooperative Mail Program

July 22, 2009

New insert program — Pastors Cooperative Mail Program — Tri-Media Marketing — This file offers placement in a "pastor's information packet" with standard, jumbo postcards and digest booklet ads. Targets recent pastor buyers at Church addresses.
 

New insert program for outdoor afficiandos from ALC

July 22, 2009

Outside magazine has launched two new programs through ALC Insert Media. In addition to the Subscription Renewal Statement Stuffer Program, the Donor Statement Stuffer Program reaches those who have provided gift subscriptions.
 

Stanton Direct introduces insert program for online merchants

July 20, 2009

Stanton Direct has released the Great Places to Shop: Online insert program to the market. The program offers placement in packages, co-ops, statement stuffers and ride-alongs to people who sell products online.
 

Lydia's Uniforms and Uniform Warehouse Catalog Blow-In

July 15, 2009

New insert program — Lydia's Uniforms and Uniform Warehouse Catalog Blow-In — Leon Henry Inc. — Inserts will be included in outbound catalog mailed by Lydia's Professional Uniforms and Uniform Warehouse. Buyers include doctors, surgeons, nurses, dentists, therapists, chiropractors, veterinarians and other healthcare professionals. Average household income of buyers is $80,000.
 

MLB.com Shop Package Insert

July 14, 2009

New insert program — MLB.com Shop Package Insert — ALC — Inserts are placed in shipments from MLB.com Shop, which sells baseball-related merchandise including jersey, caps, collectibles, DVDs and books.
 

When it comes to search, everything that's old is new again

Tom Kuthy, VP of marketing and business development, Resolution Media July 13, 2009

I'm reminded every day that the principles of classical marketing can be leveraged to make search into an even more powerful platform than it already is. For example, when I was a marketing cub in the consumer packaged goods industry back in the mid-1980s, I remember going to a seminar hosted by the promotions and marketing services staff of my company, put on for the benefit of the brand mangers. The seminar presented research the company had done on how to increase redemption rates for free-standing inserts.
 

ECost.com PIP

July 09, 2009

New insert program — ECost.com PIP — TPB Media Services Ltd. — Inserts are placed into packages from eCOST.com, a multicategory online discount retailer new, close-out and recertified brand-name merchandise for consumers and small business buyers. Average age of buyers is 40 and their average household income is $85,000. Prospects on the file are 75% male and make an average purchase of $250.
 

AM/Direct gets 1-800-Flowers.com inserts

July 06, 2009

AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.
 

Summit Racing Equipment PIP

June 26, 2009

New insert program — Summit Racing Equipment PIP — Leon Henry Inc. — Inserts can be included in packages reaching mostly male, car and truck enthusiasts who have regularly purchased name-brand performance automotive parts and accessories, automotive tools and automotive collectibles from the Summit Racing Equipment and/or Genuine Hotrod Hardware catalogs. Buyers have an average age range of 18 to 59 and an annual income of $50,000 to $60,000.
 

Cadalyst

June 26, 2009

New list — Cadalyst — Statlistics — This file contains the primarily corporate and senior management readers of a bimonthly publication covering engineering and CAD management. These include persons in the architecture, engineering, construction, GIS and manufacturing industries. More than 90% of these subscribers have indicated that they plan to buy CAD products, computer peripherals, mechanical, graphic design and visualization software, printers, plotters, monitors and high speed Internet access within the next 12 months.
 

Estee releases Native American product PIP

June 25, 2009

Estee Marketing Group has put the Crazy Crow Package Insert Program back on the market. Crazy Crow Trading Post offers American Indian products including hand-woven blankets, books, videos, beads and jewelry.
 

New NextMark service dynamically updates list counts

Nathan Golia June 18, 2009

NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the list managers' end. Datacard counts can now be dynamically updated, a first for the industry, said Chris DeMartine, director of business development for NextMark.
 

Ad-Vantage Magazine Blow-In Program

June 11, 2009

New insert program — Ad-Vantage Magazine Blow-In Program — List Process Direct — Inserts are placed in the Ad-Vantage Magazine, which reaches upscale sections of Virginia and Maryland, providing readers with advertisements and money saving coupons. The magazine will be mailed August 17, October 12 and December 1, 2009 to five zones in the two states.
 

National Institute of Business Management Newsletter Ride-Along

June 10, 2009

New insert program — National Institute of Business Management Newsletter Ride-Along — Leon Henry Inc. — Inserts are placed into the NIBM newsletter. The NIBM covers topics such as leadership, productivity, human resources, employment law, retirement planning and tax reduction. The newsletters provide job-related knowledge and skills and strategies for improving a company's performance.
 

Summer Sale starts July 1 for eligible mailers

Cara Wood June 05, 2009

The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.
 

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