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 Insert Media

Hearts On Fire partners with Hearst for insert campaign

September 09, 2011

Jewelry brand Hearts On Fire has teamed with publishing company Hearst Corp. to launch a campaign integrating magazine inserts with two online sweepstakes. The inserts will run in the October issues of seven Hearst magazines.
 

Valassis promotes Goolsby, Brown

August 26, 2011

Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.
 

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

February 17, 2011

Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.
 

Toys 'R' Us adds mobile components to holiday campaign

November 10, 2010

Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.
 

Retail should replace antiquated circulars with mobile solutions

Dror Liwer, principal, Zemoga November 08, 2010

Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.
 

MeritDirect forms Strategic Services Group

Alex Palmer October 19, 2010

Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.
 

Valassis missing children insert targets 44 million households

May 24, 2010

Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.
 

Mason Companies awards DMM insert management

May 10, 2010

The Mason Companies turned over management of its catalog blow-in program to Direct Media Millard May 10. The file is new to the market.
 

Inserts expand despite perceived threats

April 19, 2010

As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel
 

Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media

March 17, 2010

Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.
 

RMI CEO Stein dies at 58

March 09, 2010

Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.
 

Valassis FY 2009 revenue falls 5.8%

February 22, 2010

Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.
 

Quad/Graphics to buy Worldcolor

February 01, 2010

Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.
 

Tourism Ireland launches mail campaign to woo US travelers

January 06, 2010

Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.
 

Orchard Brands awards Media Horizons insert management

December 18, 2009

Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. These include catalog blow-in and package insert programs.
 

Ever-evolving data

November 30, 2009

The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.
 

Stanton gets PIP program for promo seekers

November 11, 2009

Diversified Marketing Group awarded its DMG Opportunity Seekers package insert program to Stanton Direct Marketing on November 11.
 

Orchard Brands Lifestyle Ride-Along

October 26, 2009

New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000.
 

Five questions for: Lisa Lynn, director of marketing and communications at UPS

October 09, 2009

UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.
 

True North introduces insert program

September 29, 2009

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.
 

Industry execs welcome UPS insert marketing program

September 28, 2009

UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them.
 

Dos and Don'ts: Webserts

September 20, 2009

Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.
 

Stanton releases restaurant supply package program

September 16, 2009

Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors.
 

South Eastern Book Company

August 31, 2009

New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.
 

DMM division gets Pitney Bowes statement program

August 28, 2009

AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.
 

FunFare Magazine Ride-Along

August 17, 2009

New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.
 

New bicycle insert program available

August 06, 2009

Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs. Both of these catalog-based programs work well for outdoor, health and conservation offers.
 

New DRTV PIP from Macromark

August 04, 2009

Macromark has been awarded list management of the Northern Response US Package Inserts program. Inserts reach people who have purchased fitness, health, women's interest, self-improvement and entertainment products through DRTV.
 

Woman Within Package Insert Program

July 29, 2009

New insert program — Woman Within Package Insert Program — Media Horizons — This file contains mostly female buyers of plus-size women's sportswear, dresses, active wear, outerwear, shoes, lingerie and intimate apparel. Ninety percent are married; average household income is $56,000.
 

Valassis awarded $300 million in suit against News America Marketing

July 24, 2009

Media and marketing services company Valassis has been awarded $300 million for compensatory damages in its lawsuit against News America Marketing, a subsidiary of News Corporation. Valassis originally filed the action in the State of Michigan Wayne County Circuit Court on March 9, 2007, claiming unfair competition and tortious interference by News America Marketing. The jury's verdict found News America Marketing liable for both counts.