Insert Briefs: Leon Henry Celebrates 50 Years

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This year marks the 50th anniversary of Leon Henry Inc., Hartsdale, NY, the insert media company founded by Leon Henry.


Henry started the company in May 1956 in Buffalo, NY, and continues to operate it as a family-run business along with his wife and Leon Henry president Thelma Henry and a staff of more than 30 employees.


Henry advocates for the insert medium and led the charge to bring it into the mainstream through a move away from calling it alternative media.


Zed Debuts Catalog Programs


Zed Marketing Group, Edmond, OK, was named manager of the new-to-market catalog insert programs for Art & Artifact, Signals and Wireless.


The Art & Artifact program offers 5 million insert opportunities annually. Buyers on this catalog file are 80 percent female with a median age of 46+, average household income of $75,000+ and an average sale of $125.


The Signals program offers 21 million insert opportunities annually. Buyers on this catalog file are 79 percent female with a median age of 46+, average household income of $75,000 and an average sale of $90.


The Wireless program offers 8 million insert opportunities annually. Buyers on this catalog file are 79 percent female with a median age of 46, average household income of $50,000 and an average sale of $70.


All three titles accept blow-ins and bind-ins, and the programs cost $35/M.


Stanton Direct Offers Co-op Program


Stanton Direct Marketing, Elmira, NY, was appointed manager of the Special$ Delivery cooperative mailing program.


The Special$ Delivery co-op reaches 2.7 million people annually at a cost of $20/M. It mails to 270,000 North Dakota residents six times yearly and 180,000 Minnesota residents six times yearly. It reaches households in the Red River Valley including rural areas and cities such as Fargo and Grand Forks, ND, as well as Moorhead and East Grand Forks, MN.


The co-op mails in a full-color No. 10 envelope.


Mokrynskidirect Unveils Beachbody PIP


Mokrynskidirect, Hackensack, NJ, took management of the new-to-market Beachbody package insert program. The program offers 1 million annual packages that reach buyers of fitness videos, weight-loss programs and nutritional/dietary supplements. It costs $60/M.


These buyers are 80 percent female with an age range of 25-55, household income of $45,000+ and an average order of $100. Mokrynskidirect suggests this program for offers such as beauty, housewares, continuity clubs, collectibles, children's merchandise, food, gardening, gifts and electronics.


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