Insert Briefs: Leon Henry Adds onSale PIP
Leon Henry Inc., Hartsdale, NY, won management of the new-to-market onSale.com package insert program.
OnSale is an online retailer and cataloger of consumer electronics and computer equipment including brands such as Apple, Hewlett-Packard, IBM, Microsoft, Sony, Toshiba and Cisco. The program offers 60,000 packages annually at a cost of $60/M.
Stanton Direct Gets PersonalizationMall
Stanton Direct Marketing Inc., Elmira, NY, assumed management of the newly available PersonalizationMall.com package insert program.
PersonalizationMall.com is an Internet marketer of personalized gifts and merchandise for events and occasions. Merchandise includes mugs, frames, plaques, pillows, jewelry and stationery. The company's buyers are 64 percent female with an age of 35-plus, an average household income range of $50,000-$75,000 and an average order of $60.
The program consists of 290,000 annual packages and costs $60/M. Stanton Direct expects this program to grow to 325,000 by the end of the year.