InQ Allies With Vertrue

Share this article:
Online chat marketing services firm inQ struck a strategic marketing alliance with Vertrue Inc., a Stamford, CT, provider of consumer membership and loyalty programs.


The deal aims to promote PartnerQ, inQ's post-transaction cross-sell component to its chat offering. It coincides with a $2.5 million investment in inQ, Agora Hills, CA, from venture capitalists Dolphin Equity Partners and Hudson Ventures.


Clients using PartnerQ can monetize the post-transaction page of their Web sites. A live Chat Box on the order confirmation page lets inQ online sales agents offer incentives, discounts, membership club signups and other measures to turn one-time shoppers into repeat customers.


Also, inQ clients can customize the post-transaction chat to cover cross-sell programs offered by their clients' partners or affiliates as well as create their own loyalty programs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.