InPulse Partners With Marketing Strategy FirmInPulse Response Group, an inbound sales call center provider serving direct response marketers, formed a partnership with Test Marketing Group, a developer of inbound and outbound telemarketing strategies.
Test will operate as an autonomous division of InPulse. Financial terms were not disclosed.
Test develops and executes telemarketing strategies for clients, which it beta-tests in its internal "Test Laboratory" or at client sales sites. The company also advises clients on direct mail, Internet and retail marketing strategies.
InPulse, Phoenix, formerly known as The Aftermarket Co., will provide Test with an operational platform through the use of its call centers in Mesa and Glendale, AZ. Test, Costa Mesa, CA, will continue business with its existing teleservices clients, including West and Protocol.