Innovative Vicks campaign targets moms

The Kaz campaign peaked during flu season.

New and expecting mothers can track regional flu activity with ads from mobile apps.

The campaign is targeted to new and expecting moms.

How it works.

The ads bring news of the flu directly to you.

Check for fever in just three easy steps.

Instructions for using the thermometer on a smartphone device.

The behind–the–ear thermometer.

Kaz leverages the geolocation abilities of smartphones, demographics data provided by apps and an algorithm created by Google that estimate regional flu activity based on Internet searches.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.