Innovative Vicks campaign targets moms

The Kaz campaign peaked during flu season.

New and expecting mothers can track regional flu activity with ads from mobile apps.

The campaign is targeted to new and expecting moms.

How it works.

The ads bring news of the flu directly to you.

Check for fever in just three easy steps.

Instructions for using the thermometer on a smartphone device.

The behind–the–ear thermometer.

Kaz leverages the geolocation abilities of smartphones, demographics data provided by apps and an algorithm created by Google that estimate regional flu activity based on Internet searches.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...