- Direct Marketing News >
- Innovative Vicks campaign targets moms
Innovative Vicks campaign targets moms
The Kaz campaign peaked during flu season.
New and expecting mothers can track regional flu activity with ads from mobile apps.
The campaign is targeted to new and expecting moms.
How it works.
The ads bring news of the flu directly to you.
Check for fever in just three easy steps.
Instructions for using the thermometer on a smartphone device.
The behind–the–ear thermometer.
Sponsored Links
Featured Articles
Delivered: Fitness Postcards
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Liking Social Data
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Everyday Email Essentials
Here are three must-have data sets that every marketer should include in his or her email strategy.