The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.