Honorees give an inside look into excelling in marketing and making an impact.
These four brands start the new year off right with bold marketing initiatives.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
Rising above all the marketing noise takes innovation that created customer engagement.
The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.
The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.