Innovation

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

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Innovative advertising? The fast-food chain is lovin' it.

Why Being 'Risk Averse' Is Bad for Your Career

Why Being 'Risk Averse' Is Bad for Your Career

What opportunities for achieving great success are we missing by studiously avoiding perceived risk?

Postal Innovation and the Bottom Line

Postal Innovation and the Bottom Line

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Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

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Honorees give an inside look into excelling in marketing and making an impact.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Talking Innovation With the USPS CMO

Talking Innovation With the USPS CMO

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Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.

2013: The Year of Marketing M&As

2013: The Year of Marketing M&As

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Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?

What Does It Take for Marketers to Be Innovative?

What Does It Take for Marketers to Be Innovative?

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Rising above all the marketing noise takes innovation that created customer engagement.

Hilton, Vanguard, and Walgreens Talk Customer Experience

Hilton, Vanguard, and Walgreens Talk Customer Experience

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The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.

Unlocking Possibilities with Mobile Marketing

Unlocking Possibilities with Mobile Marketing

The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

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What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.

Another strain on the tenuous CMO-CIO relationship

Another strain on the tenuous CMO-CIO relationship

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As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...