Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Not all influencers are well-known; that doesn't make their impact any less potent.
Innovative advertising? The fast-food chain is lovin' it.
What opportunities for achieving great success are we missing by studiously avoiding perceived risk?
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.
Honorees give an inside look into excelling in marketing and making an impact.
These four brands start the new year off right with bold marketing initiatives.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
Rising above all the marketing noise takes innovation that created customer engagement.
The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.
The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...