Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

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Honorees give an inside look into excelling in marketing and making an impact.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Talking Innovation With the USPS CMO

Talking Innovation With the USPS CMO

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Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.

2013: The Year of Marketing M&As

2013: The Year of Marketing M&As

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Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?

What Does It Take for Marketers to Be Innovative?

What Does It Take for Marketers to Be Innovative?

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Rising above all the marketing noise takes innovation that created customer engagement.

Hilton, Vanguard, and Walgreens Talk Customer Experience

Hilton, Vanguard, and Walgreens Talk Customer Experience

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The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.

Unlocking Possibilities with Mobile Marketing

Unlocking Possibilities with Mobile Marketing

The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

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What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.

Another strain on the tenuous CMO-CIO relationship

Another strain on the tenuous CMO-CIO relationship

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As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.