Innovation for Life campaign is under way
Acura partnered with the Wall Street Journal Digital Network to launch an interactive program as part of its Innovation for Life campaign. By incorporating WSJ editorial content across a variety of industries and topics, the site at www.wsj.com/ad/acurainnovations centers on innovative products and services hoping to attract the forward-looking car buyer.
An advertising section presents display and video ads from Acura. The Innovation for Life campaign highlights elements of Acura car design and relates them to the themes of advancement.