Innovation for Life campaign is under way

Share this article:

Acura partnered with the Wall Street Journal Digital Network to launch an interactive program as part of its Innovation for Life campaign. By incorporating WSJ editorial content across a variety of industries and topics, the site at www.wsj.com/ad/acurainnovations centers on innovative products and services hoping to attract the forward-looking car buyer.

An advertising section presents display and video ads from Acura. The Innovation for Life campaign highlights elements of Acura car design and relates them to the themes of advancement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.