Inktomi, E-centives Form Technology, Business Alliance

Share this article:
Inktomi Corp, Foster City, CA, signed an agreement yesterday to sell its Commerce Business to e-centives, Inc., an online direct marketing infrastructure company. Inktomi will transfer related employees, equipment and technology associated with its Commerce division to e-centives, in exchange for up to 19.9 percent of e-centives' outstanding shares of common stock, some of which will be earned upon the satisfaction of certain revenue and performance targets.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.