Inktomi, DoubleClick Sign Web Search Pact

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New York-based DoubleClick yesterday signed an agreement that will provide customers of Inktomi Corp.'s Web portal the ability to match targeted ad banners to keyword search results.


The companies said Web portals will be able to increase their revenue potential by leveraging their keyword search inventory using DoubleClick's network of sites and search results from Inktomi, which is based in San Francisco.
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