Inktel Expands Client Services' Role

Share this article:
Inktel Direct, an outsourced provider of telemarketing, fulfillment and direct mail services, said it is expanding and redefining the role of its client services group.


The Miami firm now offers consulting on the development and implementation of advertising and marketing programs. It is establishing strategic business partnerships ostensibly to secure better deals for clients than what they could get independently. Finally, the agency wants to serve as the main contact managing all aspects of its clients' programs.


"We view this as a business opportunity that will differentiate us from our competitors and act as an additional revenue stream," said Donald J. Cannava, vice president of client services and general counsel for Inktel Direct.


Marketing budgets have been tightened and ROI requirements increased, Cannava said. By handling their ad and marketing programs, Inktel also hopes to streamline processes and trim costs for clients.


Inktel clients include BellSouth, Procter & Gamble Co., Discover Card, Ford Motor Co., AMS Direct and Reader's Digest Association.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.