InfoWorks Unveils Business List Optimization Product

Share this article:
InfoWorks, Chicago, a strategic database consulting group within direct marketing ad agency Rapp Collins Worldwide, New York, launched its new BizSelector product this week that ranks business prospects within vertical lists.


The product uses an automated pattern-recognition process that enables mailers to select prospects using only the names, addresses and results from previous campaigns to create a scoring model that is applied to future campaigns. The product thus eliminates poor-performing businesses from mailing lists without the need for data appending and building regression models. It is being sold primarily through list brokers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.