InfoUSA to Buy ClickAction

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Database marketing firm infoUSA said yesterday that it would acquire e-mail marketing services provider ClickAction Inc.


InfoUSA, Omaha, NE, would acquire ClickAction's outstanding stock for up to $4.1 million in cash, with $1.4 million of it paid to preferred stockholders. Common stock holders would receive 15-20 cents per common share.


The board of directors at ClickAction, Palo Alto, CA, approved the transaction and recommended that stockholders vote in its favor. If the deal were approved, the transaction would close late this year.


ClickAction clients include Columbia House, Talbots, Johnston & Murphy, the American Diabetes Association, The Nature Conservancy and Sunset.


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