InfoUSA to Add Business Data Points

Share this article:
InfoUSA, Omaha, NE said yesterday that it will expand its business database starting next year to include additional data points.


The enhancements will include data such as hours of operation, credit cards accepted, ad size in yellow page directory, UDAC code (standard industry ad size code), ad spending, Web site URLs and e-mail addresses. The information will be compiled from hundreds of sources including yellow pages directories and included in several infoUSA products.


The data also will allow directory assistance providers to further assist consumers with more details on listings, according to infoUSA.


The infoUSA business database has information on 14 million U.S. businesses.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US