InfoUSA Splits Donnelley Marketing Into 8 Divisions

Share this article:
Database provider infoUSA, Omaha, NE, announced yesterday it would split its Donnelley Marketing division into eight new vertical marketing groups, each dedicated to a specific industry.


In June 1999, infoUSA bought Donnelley Marketing from First Data Corp., Atlanta, for $200 million and later merged it with two infoUSA subsidiaries, Database America and Walter Karl. Now, Donnelley will become eight separate divisions, including:


ConsumerVision, for the merchandising and manufacturing industries, with president Steve Snyder, a 22-year Donnelley Marketing veteran.


FinancialVision, for the financial services and insurance industries, with president Chris Lundgren, formerly Donnelley Marketing vice president and regional manager.


IntelliCom, for the telecommunications and utility industries, with president Bob Preston, formerly Donnelley Marketing vice president and regional manager.


Donnelley Marketing, for the direct marketing industry, with president Hans Vermandel, formerly senior vice president and national sales manager at Donnelley Marketing.


TechVision, for the hi-tech and information industries, with president David Solomon, a 15-year technology industry veteran.


CatalogVision, for the catalog industry, with president Dan Gust, formerly senior vice president of client services at Donnelley Marketing.


Walter Karl, for list brokers and resellers, with president Ed Mallin, who was president of Walter Karl before its purchase by infoUSA.


DatabaseONE, for the customer relationship management industry, with president Michael Morreale, formerly executive vice president at Donnelley Marketing.


Donnelley Marketing executives did not immediately return phone calls seeking comment.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.