infoUSA Readies Possible Sale of Internet Division

Share this article:
infoUSA, Omaha, NE, will likely retain an ownership stake in its Internet subsidiary after a planned spinoff and will share revenues that the new company generates from the sale of content and from e-commerce activities, an infoUSA spokeswoman said this week.


Late last month the company announced that it had retained the Palo Alto, CA, law firm of Cooley Godward LLC to explore a possible spinoff of infoUSA.com. The Foster City, CA, infoUSA division provides online directories and offers a Web portal and Internet services for small businesses.


"What's envisioned is that infoUSA would continue to own the data, and the new company would have the right to license the White and Yellow Pages directory services," said Laurel Gottesman, a company spokeswoman.


She said the company hoped to have an agreement for the spinoff in place by year-end.


In a separate announcement this week, infoUSA.com said it filed for the right to offer Internet domain-name registrations. The company also said it would enrich its proprietary database of over 10 million businesses with the unique domain listings.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?