InfoUSA plans Salesgenie Super Bowl ad

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Database services firm infoUSA Inc. for the first time will run a commercial for its Salesgenie.com product during the Super Bowl, one of the nation's most watched television events.
The Omaha, NE, company will break a 30-second spot during the first half of the game, airing Feb. 4 on CBS. It also is a presenting sponsor of the 5:30 to 6 p.m. pre-game broadcast with the line, "The Super Bowl Today Presented by Salesgenie.com."
"Salesgenie appeals to about 13 million people - sales people, entrepreneurs, small business owners - and we believe that most of them watch the Super Bowl," said Vin Gupta, chairman/CEO of infoUSA. "And Salesgenie has been one of the hottest-selling tools, and we believe this is a premier event to advertise this service."
Salesgenie.com is a subscription service for sales people and small business owners, offering access to sales leads, mailing lists and business credit reports. Users can search infoUSA's 12 databases to build targeted prospecting lists, preview the names, download, get driving directions and maps, and develop direct mail campaigns.
InfoUSA said the ad would expose Salesgenie.com to the 140 million viewers expected to watch the football game.
The decision to advertise during the Super Bowl broadcast will cost infoUSA millions of dollars. The spot was conceived and produced in-house. It can be seen at www.salesgenie.com/tv.
Visitors to Salesgenie.com/tv can get trial offers and discounted pricing for the Salesgenie.com service. They also can submit ideas for the next Salesgenie.com Super Bowl commercial, infoUSA said. The winning idea will get a prize not disclosed at this time.
Meanwhile, Publishers Clearing House will be an official sponsor of AOL's Super Sunday Ad Poll. The poll lets Internet users view and vote on each commercial. AOL will feature the ads as they air on CBS by the quarter to help consumers find them.
PCH's Feb. 4-11 sponsorship also lets AOL.com visitors register for a chance to win $5,000. Entrants automatically are entered to win the larger PCH sweepstakes. The winner will be announced Feb. 28 on "NBC Nightly News."
Cable network HBO's "The Sopranos" sponsored last year's Super Sunday Ad Poll. It generated almost 42 million streams of the commercials the week prior to the game.

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