InfoUSA merges Mokrynski with Millard for larger list company

Share this article:

Database provider infoUSA's chairman/CEO Vin Gupta has said that Millard Group will be combined with Mokrynskidirect.

The two direct marketers are list brokerage and management companies.

The newly formed entity will be called the Millard-Mokrynski Group.

InfoUSA claims this move will better serve clients and build new opportunities and growth for the future.

Ben Perez will be the president of the new Millard-Mokrynski Group.

Calls to infoUSA for comment were not immediately returned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.