InfoUSA Launches New Prospecting Tool

InfoUSA, Omaha, NE launched a new prospecting tool this week called NewLeadsUSA, which can provide new homeowner, new mover and new business data within days of each event.


Each week, there are approximately 100,000 new homeowners, 300,000 new movers and 100,000 new businesses, according to infoUSA.


NewLeadsUSA is made up of three proprietary databases for new movers, new homeowners and new businesses. These databases are updated within days of the events and sent to infoUSA customers via weekly emails.


The consumer data will be further enhanced with infoUSA's proprietary demographic and psychographic information. The business data will be enhanced with SIC codes, employment information, sales revenue and other information.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; ...

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?