InfoUSA Launches Campaign to Drive People to Web

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InfoUSA, Sunnyvale, CA, yesterday said it had launched a national, multimedia ad campaign promoting its newly redesigned Web site (www.infoUSA.com).


Bill Chasse, president of InfoUSA.com, said the company, which provides business and consumer information products and data processing services, kicked off the campaign May 10 with limited TV advertising and print ads in Internet World, Red Herring and Wired Business 2.0. Radio, direct mail and Web site links also are being incorporated.


The site recently was redesigned as a vertical portal site for small business owners and sales executives. It offers Web design services, list information, guidance for starting and managing a business and other services.

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