InfoUSA Confirms Viability of Online List Sales

Share this article:
InfoUSA, Omaha, NE, has reported that revenue from online database sales in the first quarter more than doubled over the same period a year ago to $640,000. Since list sales represent approximately 75 percent of those sales, the numbers confirm the Internet as a viable medium for selling lists, according to sources.


"Our focus for the Web site is the small- and medium-sized business owner, and we've seen tremendous growth in traffic and usage of the site,'' said Dwight Gibson, manager of Internet business development.


Gibson said the majority of its 300,000 users are repeat buyers who make a list purchase at least once a month. Online purchases of $1,000 or more also are becoming more common, he said.


InfoUSA is looking to double its 1998 online database sales of $1.8 million this year by expanding its product offerings. Consumer lists and a customer analyzer, which creates lists that match a customer file submitted by a user, will be available at www.infousa.com in the next 60 days.


InfoUSA.com is one of a handful of Web sites that enable users to build and download lists by making selections from its own database or one licensed from a third-party data provider.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.