InfoUSA Buys Hill-Donnelly

Share this article:
InfoUSA, Omaha, NE, a business and consumer information products provider, said July 1 that it bought Hill-Donnelly Directory Co., Tampa, FL.


Hill-Donnelly's founder published the first cross-reference directory in 1917. The company now produces more than 230 cross-reference directories in print and CD-ROM formats annually. Its directories contain a total of more than 25 million listings and include many major markets such as New York City, Phoenix, Tampa, Las Vegas and Honolulu. Its more than 50,000 customers use Hill-Donnelly products extensively for marketing, investigative and reference applications.


The acquisition provides infoUSA with another information company to complement its products with Hill-Donnelly's existing directory business.


Hill-Donnelly will offer its customer base sales leads and other marketing products from infoUSA through CD-ROM and the Internet. Hill-Donnelly will continue to be run by its president, Lee Hill III.


"The synergies between Hill-Donnelly and infoUSA will enable us to eliminate duplicate costs and deliver greater value to Hill-Donnelly customers," said Vinod Gupta, founder/chairman of infoUSA.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.