InfoUSA Buys Hill-Donnelly

Share this article:
InfoUSA, Omaha, NE, a business and consumer information products provider, said July 1 that it bought Hill-Donnelly Directory Co., Tampa, FL.


Hill-Donnelly's founder published the first cross-reference directory in 1917. The company now produces more than 230 cross-reference directories in print and CD-ROM formats annually. Its directories contain a total of more than 25 million listings and include many major markets such as New York City, Phoenix, Tampa, Las Vegas and Honolulu. Its more than 50,000 customers use Hill-Donnelly products extensively for marketing, investigative and reference applications.


The acquisition provides infoUSA with another information company to complement its products with Hill-Donnelly's existing directory business.


Hill-Donnelly will offer its customer base sales leads and other marketing products from infoUSA through CD-ROM and the Internet. Hill-Donnelly will continue to be run by its president, Lee Hill III.


"The synergies between Hill-Donnelly and infoUSA will enable us to eliminate duplicate costs and deliver greater value to Hill-Donnelly customers," said Vinod Gupta, founder/chairman of infoUSA.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.