InfoUSA announces rebranding plans
InfoUSA, the database and list marketer, will rebrand as InfoGroup, effective June 1.
A company press release said that the name change was precipitated by the firm's recent acquisitions of several research companies around the world, including Opinion Research. The release said that these acquisitions “provided the company a significant platform and foothold in the international marketplace.”
Vin Gupta, founder, chairman and CEO of InfoGroup, said in a statement, “The opportunities are limitless and we are extremely well positioned for a foundation of success overseas, much as we have demonstrated stateside.”
The company plans to expand its reach into new markets such as New Zealand and Ireland, the press release said. It currently has offices and operations in the US, Canada, the UK, Australia, India, Singapore, Hong Kong and Shanghai.
Representatives for InfoGroup declined to comment by press time.
Many marketers are taking a worldwide view as the US economy continues to slump and the buying power of overseas markets continues to increase. A San Francisco Chronicle report on Sunday and a Bloomberg report on Monday both said that foreign investors are moving out of the dollar, while the Chronicle report added that consumer spending on items besides food and gasoline has fallen year-over-year, according to the US Commerce Department.