InfoUSA Announces Enhanced Database

Share this article:
InfoUSA yesterday unveiled its e-ShareForce database, an enhanced version of its long-standing ShareForce database of more than 38 million households, which has been divided into a series of new consumer and business lists.


"What we've done with e-ShareForce is leveraged the ShareForce name and added Internet and telephone response data," said Monica Messer, president of the database and technology group at infoUSA, Omaha, NE.


ShareForce, which has been in existence for more than 30 years, is a consumer database of survey respondents who volunteer information such as occupation, leisure activities and buying preferences.


With e-ShareForce, Internet and telephone survey information has been added.


A portion of the file has e-mail addresses, although they are not available for the entire database, Messer said.


Some of the segments that infoUSA is rolling out include hi-tech households; households by lifestyle interests; mail-order and Internet buyers; investors; female professionals; professionals; executive e-mail addresses; new businesses; home businesses; Web sites; executives; female executives and business owners; entrepreneurs; physicians; executives by ethnic surname; largest U.S. businesses; growing businesses; public companies; and Fortune 500 companies.


In addition to e-ShareForce, infoUSA debuted another product called infoResponse, which allows clients to have custom survey questions added to fit their needs, Messer said.


Currently, two infoUSA clients are using infoResponse. Though Messer would not name the clients, she said one is a major pharmaceutical firm seeking allergy sufferers, and the other is a large casino looking for gaming preference data.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.