Infotopia Revenue Hits $23.9 Million

Share this article:
Infotopia, a direct response television and online direct marketing company, recently reported that first-quarter revenue was roughly $23.9 million.


The quarter ended March 31. Infotopia did not operate during first quarter 2000.


Net income for the first quarter was about $1.56 million, or 1 cent per basic and diluted share.


The company attributed the majority of its earnings for the quarter to sales of its fitness products, including the Body By Jake Bun & Thigh Rocker, Torso Tiger, Medicus Dual 2000 and Total Tiger.


The Body By Jake Bun & Thigh Rocker was the company's only product in full television rollout during the first quarter. Medicus Dual 2000 and Total Tiger are still in the ramp-up phase of DRTV media spending, the company said. The Body By Jake Bun & Thigh Rocker is slated for early fall retail rollout.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.