May 04, 2001
Infotopia Acquires Safeshield Maker
Infotopia Inc., a direct response television and online marketer, has acquired National Boston Medical, Boylston, MA, a health and fitness product marketer. Infotopia is preparing a marketing campaign for National Boston Medical's flagship product, Safeshield, a topical germicidal skin protectant.
Infotopia, Raynham, MA, plans to market the product through all of its distribution channels, including online and DRTV.
Safeshield is an anti-microbial cream that kills bacteria such as E. coli, pseudomonas and salmonella and viruses such as rhinovirus and hepatitis.