Infotainment Wins Media-Buying Contract For SkinCare MarketerDirect response agency Infotainment Media will provide media buying and product placement services for Bluefield Associates, makers of the Clear Essence skincare system, Infotainment said yesterday.
The West Hollywood, CA-based agency will assist in expanding Bluefield's 30-second short-form campaign for the Clear Essence product. Infotainment also will work to have Bluefield's products appear in prime-time television shows and feature films.
According to Infotainment, the agency initially will focus on placing Bluefield ads on the UPN prime-time schedule in an effort to connect with African-American consumers. Infotainment also said it was negotiating to place Bluefield's products on prime-time sitcoms and movies in the first quarter of 2003.