Infotainment Wins Media-Buying Contract For SkinCare Marketer

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Direct response agency Infotainment Media will provide media buying and product placement services for Bluefield Associates, makers of the Clear Essence skincare system, Infotainment said yesterday.


The West Hollywood, CA-based agency will assist in expanding Bluefield's 30-second short-form campaign for the Clear Essence product. Infotainment also will work to have Bluefield's products appear in prime-time television shows and feature films.


According to Infotainment, the agency initially will focus on placing Bluefield ads on the UPN prime-time schedule in an effort to connect with African-American consumers. Infotainment also said it was negotiating to place Bluefield's products on prime-time sitcoms and movies in the first quarter of 2003.


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